We simulate a project you'd work on in a Growth Marketing role.
You are a Growth Marketing Manager at a cloud-based AI interior design platform. Your focus is acquiring interior designers to use the platform. The company has recently moved to a product-led growth model and wants to grow through self-service free trials.
With 2 immersive workshops, small group office hours and hands-on 1:1 guidance from your mentors, you will learn how to analyze competitors’ growth strategies using your mentors’ favorite tools and sample customer acquisition data, and leverage that new knowledge into a strategic plan for efficiently acquiring new customers.